Evaluation Task 5

How did you attract/address your audience?

I carried out a survey (in my research section) to find out who my potential audience were. I used a variety of my friends, who had different styles of dress sense and music taste to enable my audience to have as wide a variety of tastes as possible.Surveys enabled me to ask my friends what their tastes were and to gain valid information from them towards the genre of music I should have, my music name, title, etc.
I also asked peers in my class what they thought, as the average person viewing my magazine would be the same age as them.

These suggestions and results from my friends influenced my creative decisions as I learnt to tailor the product to suit the majority, not just me. This was a vital part of attracting my audience as they got to have their say and it was easier for me to know what they would want.
I could therefore tailor the magazine to suit their needs, including articles on people which would interest the target audience. I also used a bright colour scheme, with magenta over black, which represented a contrast in the magazine.

while looking at my magazine in comparison to Cheryl Cole in Q, I can see that both the pictures make enigmatic eye contact with the reader. Both magazine front covers use a bright colour and then more neutral colours, to emphasize certain elements of the magazine. There is also a use of a circle, containing a specific part of the magazine, something extra that they get when they buy the magazine. This attracts the reader as it is the possibility of a free item. A strapline is used, mine is at the bottom and Q magazines is at the top, but this is another element of providing more for the reader to view. They are both suitable to their target audience; although mine is slightly younger than Q, and this can be seen in the magazine comparison through Q's more sophisticated colouring and rain effect.

The Q magazine links to Cheryl's more poppy genre than a magazine such as this :









KERRANG magazine uses less vibrant colours to im
ply a more rocky feel. As I do not want this to be conveyed in my magazine, I attracted my viewers by using softer, more sophisticated colours.


I addressed my audience by using cover lines which involved the target audience: such as

This uses the narrative technique, alliteration to interest the reader. It also makes use of my USP, as the "loco" references to another culture in the magazine, which is a trademark of my magazine; it includes work from all spectrums and cultures in Britain's society.

Another technique, a rhetorical question interests the reader as they want to wonder where he has been hiding, and would want to read the rest of the magazine to discover the answer.

The audience was further addressed in the magazine by the chatty, informal language:

This engages the reader more as they can relate to the magazine like a friend, as it uses this style of language.

As my target audience are students/ young workers, I needed to make sure that the magazines text did this. I did this by the chatty, informal language and large fonts.