Evaluation Task 4

Who would be the audience for your media product?

The audience for my product would be late teenage / early twenties females who are interested in a wide variety of music. I wanted a very varied audience, to ensure that the maximum amount of people would enjoy reading it.
While researching music magazines, I have concluded that while Kerrang is more focused on people who enjoy indie/rock genres of music, and is predominantly designed to suit males, magazines such as NME and Rolling Stone focus on a more varied spectrum of music, involving indie bands as well as pop and R&B artists. Therefore, my audience would be a similar audience to the ones that these magazines experience. It is generally linked towards females, as I feel that there is not a music magazine based solely towards females in the British industry at the moment; the USA has Rolling Stone, but Britain is lacking in a version of this magazine. Therefore, I am basing my magazine towards females, but also including some factors that would interest males; for instance panic at the disco, which many men like, are featured in my magazine. Adverts in my magazine would be mainly based towards women, so would contain make up and skincare products etc. There would not be many towards men, but maybe a few unisex ones containing items such as mobile phones etc.

My typical target audience member would be:

• Obviously intrested in popular music


• I feel that their intrest in music would reflect in the way they dress, and they would wear trendy items of clothing. Hence they would shop in topshop, urban outfitters, river island and other high street shops which offer fashionable clothing. They would not shop in places such as designer boutiques, as my magazine is aimed at college/ university students, which is reflected in the reasonable price of £2.99. Therefore, they would only be able to afford high street clothing, but I feel that they would like it to be fashionable.


• They would watch music channels to explore their interest in music. Additionally, they may watch teen dramas such as Skins, as these reflect themselves.


• They would enjoy gigs, parties and socialising, therefore if I was going to design the whole magazine, I would include articles on these topics. This is to some extent reflected in my contents page.

I would imagine my target audience to resemble the characters from the drama "skins", meaning that some would dress in this slightly indie style, where others would be more contempary. I feel that my magazine draws the best aspects from both types of groups involved in the drama so would be of intrest to both of them.

The National Readership Survey has classed people in socio-economic groups of A, B, C1, C2, D and E, which are ordered in terms of wealth mainly. This means that people in A have a higher income than people in E. As my magazine is geared mainly towards students and young people who, if they had a job, would not have the oppurtunity to get far in the business, the magazine would therefore feature in socio-economic groups C2, D and E. My price for my magazine is £2.99, although this is not the cheapest price that it could be, my magazine is released only monthly so this gives some justification for its price.

However, it is useful to remember that the socio economic groups are only a guideline and are not neccesarily accurate for everyone. This gives my magazine some scope to not conform to the style needed for its group.